_900.png "The Western Bulldogs x Tahbilk Wines")
A Centennial Collaboration: Celebrating Heritage, Football, and Fine Wine
We are delighted to announce that the Western Bulldogs have welcomed Tahbilk Wines as the Club’s Official Wine Partner for 2025. This partnership is particularly meaningful as both organisations mark significant milestones: 100 years in the VFL/AFL for the Western Bulldogs and 100 years of ownership for the Purbrick family at Tahbilk.
“To be partnering with Tahbilk Wines in their 100th anniversary year provides unique and auspicious alignment with our own centenary celebrations,” Western Bulldogs Chief Commercial and Strategy Officer Kon Karavias said. “We’re thrilled to welcome Tahbilk as a partner and look forward to seeing what we can achieve together in 2025.”
The Western Bulldogs, originally founded as the Footscray Football Club in 1877 and competing in the VFL/AFL since 1925, celebrate 100 years of football excellence, community spirit, and unforgettable moments on the field. Their esteemed history encompasses the games played and the bonds formed among players, supporters, and families. Their journey, filled with landmark matches and enduring triumphs, reflects a resilience and dedication that we at Tahbilk deeply admire.
In the spirit of the footy season, we are excited to unveil a special limited-edition wine featuring an exclusive new label. This commemorative release pays homage to our remarkable history at the Tahbilk estate, and the time-honoured techniques passed down through generations of the Purbrick family. It encapsulates the essence of our legacy—a blend of tradition, innovation, and a commitment to quality.
“We’re excited to celebrate this amazing milestone and partner with the Western Bulldogs in such a momentous year for the both of us — honouring both our legacies of community and family,” Tahbilk Head of Marketing Melissa Clayton said. “Both Tahbilk and the Western Bulldogs share rich histories and traditions, and we look forward to what the future brings.”
We warmly invite Western Bulldogs fans to join the Tahbilk Wine Club. By becoming a member, you will gain exclusive access to tasting experiences and behind-the-scenes insights into our winemaking process and become part of a community that celebrates heritage and the finer things in life. At Tahbilk, we believe our history is best enjoyed in good company—sharing stories over a glass of wine that has matured with character.
This collaboration is a celebration of more than just anniversaries. It is about recognising the enduring values that have shaped our respective paths—community, family, and a dedication to excellence. Together, we look forward to raising a glass in honour of the legacy of the Western Bulldogs and the tradition of winemaking at Tahbilk.
Join us as we celebrate a century of football brilliance and fine wine. Here’s to the memories forged on the field, the stories shared over a tasting, and the bright future that lies ahead for both our families. Cheers to history, heritage, and the remarkable journey that continues to unite us all!
