At the forefront of the Purbrick family vision is sustainability. 


The family has been at the forefront of sustainable wine tourism since the early 1990s.  Recognising wine tourism has both a positive and negative impact on people and the environment, it is the ambition of the Purbrick’s to ensure all negative impacts are reduced such as damage to the natural environment and positive impacts are increased which includes local job creation, cultural heritage preservation and land conservation.



The family, under Hayley Purbrick’s guidance, has also sat at the forefront of climate and environmental action.


Tahbilk is a carbon neutral winery, accredited since 2013 under carboNZero with Toitu Envirocare.  This means that, through a transparent process of measuring emissions, reducing those emissions and offsetting residual emissions, net calculated carbon emissions equal zero. 


Tahbilk continues to be one of only 8 wineries globally to achieve this accreditation at a product and organization level, the ‘2022 Toitu Brighter Future Award for Climate Action’ having achieved the greatest percent change (ie. Closest to zero).  Since beginning the GHG emissions reduction journey Tahbilk’s GHG footprint has reduced by net 45%.  The family continues to strive to display industry climate leadership.


The Purbrick family are also deeply engaged with the sustainability of the Australian wine industry.  Eric, John, Alister, Mark and Hayley Purbrick have all worked, or are currently working, with wine industry bodies as executive members, serving on a range of committees.  The family recognises service to the industry and collaboration is critical to ensuring the Australian wine industry remains responsible, dynamic and supportive long into the future.


Hayley and Alister